how to video

How to… approach a ‘How to video’

Where is the first place you’d look if you wanted to know how to do something that you’ve never done before?

That could be bleeding the radiator, knitting a scarf, filing your own self-assessment, lose weight or pick a lock. Whatever it is you’d like to learn, I bet you’d search it in YouTube first.

YouTube is now the second largest search engine in the world! And did you know that 75% of users will visit the marketer’s website after viewing a branded video?

This is a whole load of extra web traffic that you can reach out to right now with a quirky how to video that will be seen by your prospects, give them an instant impression of your company and encourage them to find out more about you.  By putting up informative videos you are establishing yourself as an expert in your field as well as establishing trust with your customers before you’ve even had the pleasure of contact with them.

Here at Lumina Studio’s we like to do things a little differently… We were asked by the brand new wall art company ‘Home Is Where The Art Is’ to produce a ‘How to…’ video to demonstrate to their customers exactly how they need to apply their vinyl stickers. They knew that this could be a tricky task if the right methods aren’t used.

At first they tried written instructions; these were not at all easy to follow, they tried to add a visual element by using step by step photo’s;  this made it a little easier but yet again people were finding it difficult to get it right first time (and with vinyl application, you don’t get a second try!)

They knew that a video was going to be the only way they can be sure that their customers can learn exactly what they need to do and how to do it.

As soon as we were given the brief for this video we got excited, we knew that there was some fun to be had with this! The team at HIWTAI were open to anything and left the creative control in our hands (the best kind of projects!)  They wanted something extraordinary that would stand out online and gain a few laughs.

We threw a few ideas around and then we got it. We set out to make a silent movie style piece, with written instructions at each step and a slapstick comedy feel to it.

This was a perfect example of a collaborative project; we all loved the theme and jumped on board with idea on how to execute it, during filming the ideas were coming out left, right and centre. Check out this behind-the-scenes insight to see how it was done!

And here you can see the final video


Think about how you can educate your audience with a ‘How to’ video, or even better a series of informative videos! They really are one of the easiest ways to build up a channel.

Get in touch with any ideas/queries you have!