Coventry University - JoinIN

In October 2014 marketing company Fearless Advertising approached us to produce an advert for Coventry University. The video was to be aimed at international undergraduates who were considering an education in the UK.

Fearless had already completed the concept and storyboards, it was our job to bring it to life by adding our own creative visual style and planning the logistics of the shoot.This project consisted of 16 actors, 15 locations over a 5 day shoot.

Lumina Studios sourced all props (including specially made signage) cast the actors based on different ethnicities to suit each market and sourced locations including the use of Birmingham International Airport. The crew were made up of Director Sean Dyer, Producer Jo Foster and DOP freelancer, Cal Thompson.

The final footage was then edited by Sean Dyer including VFX (including screen tracking and transitions) and colour grading. A licensed drone pilot was then used for the aerial shots.

The final project was delivered to the client on time and on budget. The YouTube video has reached over 200,000 views.

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